What is a WooCommerce Cart Abandonment?
If you run an online store, you are probably familiar with the cart abandonment issue. Many people enter your site, add items to their cart, and give up buying in the last second. According to some research, every 7 out of 10 customers leave the cart before finalizing the purchase. In other words, 76% of potential buyers end up giving up on buying. Obviously, cart abandonment is one of the leading causes of sale losses in online shops. Thus, recovering the abandoned cart issue can do wonders for increasing sales and revenue. But why does this occur? The reasons behind WooCommerce cart abandonment are numerous, so we are gonna mention the most common.
For starters, customers are turned down by hidden costs. When they add a certain item, but later discover there are additional costs such as taxes and fees, they lose interest and start looking for the product alternative. Another frequent reason for WooCommerce abandoned cart is the hidden return policy. If your return policy isn’t easily accessible nor visible, your customers will probably leave the cart to find it. To prevent this, add your return policy with all the details to the product page. Apart from this, chat support can really make a difference.
When a potential customer needs additional info on a certain product, they won’t have to leave their cart to find it. Instead, live chat support can provide useful info. Lack of product information can also lead to WooCommerce cart abandonment. Most customers want to get all the details before buying a product; to be sure they will get what they paid for. List all the relevant info in the visible position. Include product material, dimensions, manual, ratings, or product reviews.
When we talk about the reasons for the WooCommerce abandoned cart, we need to mention bad user experience as well. If your website isn’t optimized for mobile users or doesn’t offer pleasant navigation, users will leave the cart too soon. What is also important for a successful shopping experience is a fast and easy checkout process. Offer a simple, one-page checkout form that allows users to purchase with ease. Also, make sure the navigation between the cart and your store is smooth and simple. This will allow your customers to easily go back and add more items to their cart. Lastly, you can motivate your customers to finish the purchase by sending them reminder emails with special discounts on the item they added to the cart before leaving it. If all of this sounds too complicated, don’t worry. Thanks to WooCommerce cart abandonment plugins that deserve a place on our list of the best WooCommerce plugins, anyone can prevent WooCommerce abandoned cart.
Best WooCommerce Cart Abandonment Plugins
To prevent cart abandonment, you don’t need advanced coding knowledge. Instead, you need just one cart abandonment plugin and a couple of minutes. Below, we selected our favorite plugins you can use for this purpose:
If you want to recover your sales and inspire customers to finish the purchase, Abandoned Cart Lite for WooCommerce can be the tool to try. This plugin allows you to recover orders that were close to the finish line. In a nutshell, it allows you to create automatic and well-timed email reminders so your customers will be reminded to complete the order. In other words, Abandoned cart Lite for WooCommerce lets your customers recover their abandoned cart in a single click. This can be a game-changer for your sales. This tool automatically identifies the abandoned orders information, including the product that was abandoned, so you don’t have to worry whether something will be missed. Also, it captures abandoned guest carts if they abandon the cart after entering the email address. In addition to this, you can track the abandoned orders. If the order is recovered, you will be notified by email. If you want to customize the email template so it follows your branding, this plugin will surprise you as well. With it, you can create unlimited email templates that can be sent at intervals you define. Add customer’s first and last name, cart link, and product cart information to make the order recovery nice and easy. Lastly, there is a pro plugin version packed with some great features such as Add to cart popup functionality, product reports, and WooCommerce coupons.
Features that make Abandoned Cart Lite for WooCommerce a great WordPress plugin:
- Unlimited email templates
- Automatically stops email notifications
- Free and pro version
WooCommerce Cart Abandonment Recovery will help you recover your lost revenue without hassle. As we’ve already said, the reasons for abandoning shopping carts are numerous. However, you can target the potential issues and solve the most frequent problems with one of the best WooCommerce cart abandonment plugins. The mechanism behind this plugin is simple. Basically, it captures the email address of the user on the checkout page, and if the purchase isn’t completed within 15 minutes, it will send automated email reminders for finishing ordering. The emails are sent in series – the first after 1 hour, the second after 24 hours, and the third after 72 hours. On top of this, this plugin covers many other useful features. Let’s name a few. Firstly, you can email a unique checkout link to every customer so they can continue where they left off. Also, you can create discount coupons to further motivate customers to make a purchase. Plus, you can get a full report of how the plugin is working and measure the success of your recovered orders. The best part is this plugin comes at zero cost, for free.
Features that make WooCommerce Cart Abandonment Recovery a great WordPress plugin:
- Unique Checkout Links
- Ready templates for follow up emails
- Coupon Code creation
As two examples we previously analyzed, Retainful is made to help you recover abandoned carts. It captures the email address of the customer that left the cart and sends the email reminders in a certain period of time. This aims to lead to more successful orders. Unlike the second plugin on our list, Reteinful isn’t limited to three email reminders. Instead, it sends four email reminders that can be scheduled and sent automatically. Besides these basic features the free plugin version offers, there is a big collection of functionalities included with the premium package. For starters, the premium Retainful version allows you to send single-use, unique coupon codes users can use during their next purchase. You can set the coupon expiration date as well. Apart from this, you can customize emails with a drag and drop visual email editor. Easily add a logo, custom text, images, links, shop info, or any other relevant info. The best part is these customized emails will be mobile-friendly, ready to look good on different mobile models. Also, you can check the abandonment and repurchase statistics, since this plugin offers extensive reporting.
Features that make Retainful a great WordPress plugin:
- Next order coupons
- Drag and drop visual email editor
- Insights and Analytics
If you want to recover your WooCommerce abandoned cart simply and secure, have a look at the YITH Advanced Cart Recovery plugin. With it, you will be able to send email reminders including coupons to encourage customers to finish the purchase they once started. Just define the number of emails you want to send and the time span and you’re ready to go. Also, don’t forget to customize emails so they can meet your requirements. Apart from this, you can also recover the carts of guest users as well. They just need to fill in the checkout fields with their emails so the plugin can use them to send automatic email reminders. To be fully transparent, ask your users for consent to use their personal data to send promotional emails after they check the checkbox. To start sending the emails right away, just choose one of the available templates or customize them to your preferences.
Features that make YITH Advanced Cart Recovery a great WordPress plugin:
- Ease of use
- Email templates
- Simple customization
The last tool on our list of best WooCommerce cart abandonment plugins belongs to Abandoned Cart Emails for WooCommerce. This plugin allows you to design your emails in WordPress editor so they reflect your store’s design and branding. Start by scheduling emails that will be sent at different intervals after the cart is abandoned. Also, you can offer incentives by using the personalized coupon system. When the customer is back to the cart and the ordering is finished, no further emails will be sent. If you want to measure the success of your cart recovery campaign, you can do it with ease since this plugin offers many detailed reports. What is also great is the fact that you can send unlimited emails, so you don’t have to worry about the sending volume. On top of this, you can send personalized coupons that have the power to engage customers to finish the purchase. Finally, you can track your WooCommerce abandoned carts with open and click graphs, conversion lists, and detailed logs. And, in case you need any sort of upgrade, you will be happy to hear that the creators of this plugin offer frequent updates and new features.
Features that make Abandoned Cart Emails for WooCommerce a great WordPress plugin:
- Tracking & pre-submit email capture
- Personalized Coupons
- Unlimited Email Sending
Let’s Wrap It Up
For everyone who wants to prevent unnecessary cart abandonment, having a reliable tool that fixes this issue is crucial. With the help of WooCommerce cart abandonment plugins, the abandoned cart can be successfully restored without complicated strategies. Just install your plugin of choice, and it will do all the work for you. We hope our selection of plugins will inspire you to find the one that will fix your WooCommerce abandoned cart.