5 Best WordPress Analytic Plugins
Keeping up to date with your website traffic statistics and learning which of your articles are the most popular can only help you improve your WordPress website or blog for the better. And by installing a suitable WordPress analytic plugin, you can analyze all these important site metrics and other content-related data directly from your WordPress dashboard.
There are plenty of such plugins currently available on the market. Some include the ability to use the popular Google Analytics plugin, others don’t, but they more than compensate for it by offering other useful stats-related features.
This time around, we will list some of the best WordPress analytic plugins that can be found on the web. Check them out:
Google Analytics Dashboard Plugin for WordPress – by Analytify will allow you to keep track of your Google Analytics directly from the WordPress dashboard. It makes the integration with Google Analytics as simple as it can get, and lets you view the dashboard both from the website frontend and the backend.
If you opt for using the free version of Analytify, you get access to statistics such as users, page views, visitors, top page statistics, and so on. And if you decide to purchase the pro version of the plugin (starting at $59), you also get access to real-time and campaign stats, in-depth eCommerce tracking and campaigns management, and more.
MonsterInsights – Google Analytics Dashboard for WordPress is another highly popular Google Analytics plugin for WordPress that will allow you to effortlessly connect your site with Google Analytics. Plus, you can easily enable some of the more advanced Google Analytics features. Aside from being extremely easy to set up, the free version also allows you to view basic statistics like users, sessions, and bounce rate. Moreover, you will get to track outbound link clicks, download links, etc.
There’s also the premium version of MonsterInsights that includes all of the advanced features, such as events, popular posts, and eCommerce tracking, and even video tracking and page speed reports. The pricing starts at $99.50 a year.
Crazy Egg gives you a bit of a unique insight when it comes to your website’s statistics. Namely, it allows you to use tools such as heatmaps and recordings. The former is especially great as it offers an overview of all areas on your site that get the most clicks, so you get to learn which elements are good for user engagement and which aren’t. Also, the recordings feature will provide you with the ability to watch visitors as they use your site so you can learn more about their behavior directly and see if you have any issues on the way. Also, you will get to analyze website traffic according to where your visitors came from, view and compare traffic performance according to specific referral sources, use A/B testing, and more.
You can integrate the Crazy Egg tool using the free plugin as it lets you add a tracking code to your WordPress site. However, you do need to sign up for their account (the pricing starts at $24 a month). You also get a free 30-day trial.
Matomo is an open-source plugin that lets you add a Matomo tracking code. Thanks to this code, you can view Matomo statistics directly in your WordPress dashboard and get important insights about your website visits in real-time, keep track of keywords, total time spent on your site, bounce rate, and more. With Matomo, you can even manage multiple sites at once.
You can either use the on-premise version of Matomo for free (hosted on your server) or opt for the Cloud version (for €19) hosted on their servers.
Last but not least, Clicky Analytics is a plugin that automatically inserts the Clicky Web Analytics tracking code into your site pages. This will allow you to view stats related to a number of site visits, actions, users, bounce rates, organic searches, and so on – all from your WordPress dashboard. You can use most of the features of this plugin for free, but to get access to custom data tracking and video analytics, you do have to create a pro account (the pricing of which starts at $9.99 a month).
From basic visitor and page analytics to advanced tracking features, each plugin on our list can be a great solution if you want to get all the important site-related data and insights. And the best thing about it is that you get to do so directly from your WordPress dashboard.
If you want to have the features of Google Analytics on your dashboard, then freemium tools like MonsterInsights or Analytify are just what you need. On the other hand, if you are searching for an option that has all basic analytics features but you prefer to use something other than Google Analytics, then options like Clicky Analytics and Matomo are an excellent choice. Alternatively, if you want to try out a unique approach to website’s statistics and have access to some useful features like heatmaps and recordings, you can go ahead and try out what Crazy Egg has to offer. Either way, no matter which option you decide to go for, we are certain you won’t make a wrong choice.
We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!