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Best WordPress Call to Action Plugins

5+ Best WordPress Call to Action Plugins

Ever wondered why some websites sell better than others, even though the products they offer are of the same or even lower quality? The answer often lies in the way calls to action are placed and designed. When done right, the call to action button is like a cherry on top of a marketing campaign. To fully understand how important this detail is, let’s first clear out what a call to action is.

What is a Call to Action

A call to action is an invitation for a site visitor to take a particular action on your website like buy, order, subscribe, enroll, register, vote, donate, input information, browse products, and similar depending on the type of website you run. You can use it to direct your visitors to a services page, pricing page, product page, special offer page, and others on your website. Call to action buttons are usually strategically placed so to attract the visitor’s attention. In order for this button to be effective, you need to think carefully what is the goal you want to achieve with your call to action. Its design, place, and text will vary greatly depending on whether your goal is to boost sales, increase newsletter subscription or inspire users to read more articles on your website.

Although the text on call-to-action buttons is usually standardized and short, it shouldn’t stop you from being creative. For example, instead of “Click Here” you can write “Discover the Latest News”. Button design is just as important, although it doesn’t leave a lot of room for creativity at first glance. There are lots of creative examples and you should draw inspiration from the niche you are in to make the best of your CTA.

Adding a CTA on Your Website

While adding a CTA button in WordPress is a very simple procedure, many opt for a plugin as it usually provides a lot more customization options and it is easier to use. CTA plugin is also a great solution if you are not familiar with coding, don’t feel comfortable using the WordPress default editor, and still want to have a professional-looking result.

Choosing the Best CTA Plugin for Your Website

There are so many great CTA plugins out there that you may easily find yourself utterly confused and not knowing what you really need. To save you from endless browsing, we handpicked top CTA plugins that will enable you to achieve your goal smoothly:

1. Qi Addons for Elementor

Qi Addons For Elementor plugin

Qi addon for Elementor plugin is an incredibly versatile, large collection of free and premium widgets. Its amazing design is the reason why it is a favorite multipurpose plugin for many. The CTA you create with Qi is guaranteed to look professional and beautiful and match your theme seamlessly as you will enjoy plenty of customization options, and it’s free.

You can choose the background style and border type, font, and typography set tag and title, add an icon or SVG, and play with many more customization options. Due to the ease of use, QI is popular both for beginners and advanced users.

With Qi, you can get 60 free and 40+ premium widgets to make your website unforgettable. In case you don’t need a complete CTA form but only a button will do, Qi comes with the widgets that allow you to create WordPress buttons with great ease.

2. Ultimate Blocks – Gutenberg Blocks Plugin

Gutenberg Blocks Plugin Ultimate Blocks

Ultimate Blocks is another multipurpose plugin with stellar ratings that lets you easily add an effective CTA to your pages and posts. It is also a perfect solution if Gutenberg is your preferred editor as it comes with 14 Gutenberg blocks included so far. As for customization, you get to design your CTA button in every detail – from headline size to button color. The overall design of your CTA will be simple and effective and the process of creating is fast and straightforward. Have we mentioned that Ultimate Blocks is also a free plugin?

3. Essential Addons for Elementor

Essential Addons for Elementor

In case you are used to using Elementor for building your website pages, you will probably find Essential Addons for Elementor a great choice for adding a CTA too. This plugin has reached an incredible number of 1 million active installations which means you can hardly go wrong with it. Adding a CTA with this plugin is simple and easy and you get to customize and style everything – from color to typography. The result will be a modern, sleek CTA that matches your style perfectly. Plus, this is a free plugin and the CTA widget is included in the free widget collection.

4. MailOptin – Popup, Optin Form & Email Newsletters for Mailchimp, HubSpot, AWeber


MailOptin is the light version of a premium MailOptin plugin and includes a variety of useful elements and widgets all available for free. It is very popular due to the simplicity of use. Stellar ratings and more than 30.000 active installations confirm its reliability. Adding CTA with this plugin is very easy, and no matter how proficient you are, you will have your CTA ready in just a couple of clicks. As for customization, it is not as refined as with some other plugins, but it is a great solution if you want quick results and don’t need too many brush-ups.

5. Hello Bar

Hello Bar

Hello Bar is one of the oldest and most trusted pop-up plugins in the niche. It was built by online marketers for the marketers and therefore it offers many useful marketing tools that are proven to be effective and bring results. It allows you to create a topbar, modal pop-up, full-page call to action, and many more marketing elements. The process of creating a CTA with Hello Bar is incredibly fast, and although it doesn’t include as much customization as some other plugins do, it provides you with everything you need to make the best out of your campaign. Plus, it is free.

6. WP Subscribe

WP Subscribe

In case your main concern is to increase your email subscription, WP Subscribe may answer all your needs perfectly. This easy-to-use plugin lets you create subscription forms on your website in just a couple of clicks. Thanks to the optimized code, it loads incredibly quickly. More than 30.00 active installations and excellent ratings confirm its reliability. The plugin features an attractive design, it is lightweight so you can be sure it will not jeopardize your site’s performance in any way, it is fully responsive and on top of it all – it is totally free.

Final Thoughts

As you can see, adding a CTA to your website is easy, no matter which plugin from the list you choose. Now you just have to think about how to make the maximum advantage of CTA on your website. We advise you to think outside the box, it is a pity to use CTAs only for sales and subscription purposes when there is so much more you can achieve with them! If you need more guidance related to this topic, feel free to ask in the comments section, we look forward to hearing from you.

We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!


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