How to Improve Your WordPress Site With Artificial Intelligence
With an abundance of different features and plugins that make content creators, editors, and webmasters’ lives significantly easier, it’s no wonder that WordPress holds the No. 1 spot as the most popular CMS for the seventh year in a row.
In other words, this CMS powers approximately 35% of the entire internet, and if we’re talking only in terms of sites built on a CMS platform, then WordPress accounts for 60% of them.
So, it’s only logical that such a powerful solution should join forces with the latest technologies in order to offer the best possible features to its users. With the help of artificial intelligence and its subsets machine learning and natural language processing, WordPress gains an additional competitive edge.
In order to make the most of this open-source, feature-rich CMS platform, you should know how to leverage its advanced functionalities.
Engage Your Readers
Thanks to its e-commerce extension WooCommerce, WordPress is a natural choice for many entrepreneurs who want to build online stores.
But, in order for this type of business to be successful, it’s essential to take customer experience to the next level. This, among many other things, means that customers’ questions, issues, and inquiries should be handled in a timely manner.
However, as human customer service agents can’t handle more than one customer at a time, as well as that it’s expensive to have a 24/7 support and cover all the time zones, chatbots can pick up the slack and ensure the top-notch customer experience.
It should be stressed that AI-powered chatbots are among the best examples of artificial intelligence in use, as they are so much more than algorithms that provide prewritten, canned phrases and sentences.
WordPress offers a number of AI-based chatbots capable of interacting with customers and assisting them, as well as collecting customer information that you can later use to boost your conversion rates.
IBM Watson Assistant is a plugin that can be trained to answer customer questions, help them navigate your website, and assist them in the process of finding and picking products they’re interested in.
Polish Your Website Content
Let’s start with the basics.
The success of your website relies on a number of different factors and the quality of your content is among the most important ones. In other words, if your blog posts don’t provide value to your potential readers, you can’t expect to attract quality traffic.
However, apart from picking the right topic and giving your own, unique take on it, you should also pay attention to the grammar, style, and readability of your content. All this will make your website look more professional and trustworthy.
Grammarly is an AI-powered tool that integrates well with WordPress and makes sure that your content isn’t riddled with spelling and grammar errors. Not only will it underline your mistakes, but it will also provide suggestions on how to fix them.
You can easily personalize Grammarly so that it fits your needs – it will pay attention to your style based on whether you’re writing a formal or informal text and offer you different synonyms thus enhancing your content.
Similarly, Jetpack, one of the most popular WordPress plugins, comes with a proofreading functionality and ensures that everything you write is impeccable when it comes to grammar, spelling, and style. But, it will also improve the readability of your content and make it easy on the eyes.
Finally, being powered by AI, this plugin also analyzes your words with regards to the context, bias, and clichés, and alerts you in case some improvements should be made.
Boost Your Website Visibility
After you’ve satisfied with the quality of your content, the next step is to optimize it for search engines.
This strategy will improve your website rankings and ensure that it’s well-positioned among search results. If we bear in mind that the top five organic search results scoop more than 67% of all clicks and traffic, it’s clear why you should have your SEO in check.
WordLift is an easy-to-use plugin that helps you create optimized content even if you’re not an SEO specialist. It’s built using semantic AI technologies and with it, you can add trusted sources and contextual facts to your blog posts.
Besides that, it allows you to offer relevant content recommendations to your readers so that they can explore a certain topic in detail. Producing content compatible with schema.org markup, thus making sure that search engines properly index and display your website, is another useful feature of this plugin.
Long story short, with WordLift, it’s possible to organize and optimize your pages and build well-structured websites.
Predict Your Readers’ Emotional Reaction to Your Content
While it’s a no brainer to conclude whether you’ve managed to establish an emotional connection with your readers after you’ve published your post, it’s not an easy task to do it beforehand.
Even those bloggers who are experienced and know what their readership likes can’t be sure how every new post will be perceived and how well it will perform.
Luckily, another AI-powered IBM’s plugin for WordPress is capable of analyzing your posts and helping you strike the right chord with your audience. With Watsonfinds, you will be able to scan and evaluate your posts, product descriptions, comments, and other content on your website and make sure that it conveys the right emotion.
The science behind this plugin allows it to understand, process, and interpret unstructured data, which is mostly used in human communication, to assess your content and provide valuable insights into how your readers will perceive it.
Enhance Your Website Security
According to stats, a hacker attack occurs every 39 seconds.
In other words, if your website isn’t properly protected, you can suffer some strong blows – cybercriminals could steal your and your subscribers’ sensitive information.
WordPress boasts different powerful security plugins that you should take into consideration.
Quttera is a plugin that leverages the power of artificial intelligence in order to fortify your website and keep the bad guys at a safe distance. This tool scans your website for malware and malicious code.
Artificial intelligence is trained to learn from false positives which means that this tool is being constantly improved. In a nutshell, its database, as well as the strategies for tackling these malicious threats, are being updated all the time.
Personalize Customer Experience
Personalization isn’t just an industry buzzword. It’s a make-it-or-break-it factor when it comes to the success and effectiveness of your content.
People want to read content that’s relevant to them and that they’re interested in.
That’s why it’s of critical importance to show them the right content, or if you’re running an e-commerce store, the right product recommendations. This will get them to explore your website deeper and interact with it.
Take a cue from Netflix or Amazon, leaders in their respective industries, as they use smart algorithms to show their users personalized recommendations. For example, 35% of Amazon’s revenue comes from its recommendation system.
Related Posts is a plugin that learns from your readers’ activity on your website and shows them relevant posts.
These are the most common ways to improve your WordPress website by using AI-powered plugins. All that’s left for you to do is decide which ones will work best for your business, implement them, and watch your traffic, engagement, and conversions grow.