Tips for Choosing the Best Domain Name
Choosing a domain name is the initial step when starting any type of site, be it a creative personal blog, portfolio, online shop or a huge corporate website.
When creating a domain name, one should be especially careful and considerate in order to make the most out of your website’s potential and get noticed in the right online circles. Your domain name is a core part of your online identity, after all. Therefore, you should aim for a name that will both be catchy and reflect your business in order to promote it effectively.
All things considered, we are well aware that this is in no way a simple task. That’s why we’ve gathered some tips that can help you in your process of creating a domain name for your website.
1. Keep your domain name short
Having a shorter domain name is always a better option, for the simple reason of being easy to remember. Furthermore, if your name is too long, your customers could end up mistyping it or making a spelling mistake. In other words, the shorter your domain name is, the better.
2. Use keywords that will associate your name with your brand
When it comes to your domain name, it’s best that you make sure that it also gives an accurate insight into your product or services that you are offering. That’s why implementing keywords in your domain name that people will most likely type in their search bar when looking for that particular service is a way to go.
3. Stay away from hyphens and numbers
Unless it’s absolutely necessary for your business, we suggest that you stay away from using numbers and hyphens in your domain name. Numbers are easy to misread, while hyphens are easy to forget.
4. Target the area where you operate your business
If you do your business locally, then you may want to include that area into your domain name. Just add a name of your state or city you’re doing business in. That way you’ll be targeting your desired audience more effectively.
5. Make sure your domain name is unique and compelling
With millions of different domain names out there, having one that will stand out is one of the best things you can do for your brand. Think of a few ideas for a catchy name first, then check if they are in use before purchasing it. In this way, you will also avoid potential lawsuits for trademark infringement.
6. Choose your domain extension wisely
Picking an appropriate extension for your website such as .com or .net is something you should also consider based on the nature of your business. This is because different domain extensions can have specific uses. For example, .co is an abbreviation for commerce, community, and company, .org is usually used for nonprofit and non-commercial organizations, and so on.
By far the most popular extension is .com. However, you should keep in mind that because of this very reason, finding a short and striking domain name might be tricky. Also, just in case, we suggest that you buy several different domain extensions. In this way, you will protect your brand by preventing your competitors from taking other variations of the same name.
We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!