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How to Add Title Tags in WordPress

How to Add Title Tags in WordPress

If you are wondering how to add title tags in WordPress, we have good news for you. WordPress automatically sets your title tag to be precisely the same as the title tag of your post or page. It practically means there’s no need to set the same title in two different places. But what if you want to set a custom title tag that is different from the title tag of your post or page?

We have good news if that’s the case too-you’ll just need to use a plugin. Let’s just clarify a few things before we dive into explaining how to add title tags in WordPress. Follow along to learn more about:

A Title Tag: What Is It?

The term “page titles” is frequently used to refer to title tags. The terms “website titles” and “HTML titles” may also be used to describe them. The title tag of a webpage is the clickable title that appears alongside the result on the SERP (search engine results page). When adding new pages to your website, most content management systems, including WordPress, have forms that automatically insert title tags around the page titles.

You should try to keep your SEO titles between 60 and 70 characters long because Google can only display 60–70 characters of a page title in the results. Making your website easy to read and understand will be greatly aided by clear title tags.

Title tags identify the subject of the webpage for both users and search engines. Additionally, they provide search engines with an estimate of how pertinent a page is to a user’s query. Due to this, title tags and page titles ought to accurately reflect the content of the page.

Title tag example

Reasons Why It Is Better for Your Title Tag to Differ From Your H1 Tag

While having WordPress automatically set your title tag will save you time, there are circumstances when setting a separate title tag from the title of your post or page is required. The famous click-through rate is to blame for this. The percentage of people who clicked on your page listing on Google is known as your click-through rate. And, a lot of the time, the click-through rate for your title tag will be quite low. Therefore, it is unquestionably preferable to write a title tag that is optimized for a high click-through rate. If you think about your title tag as an online ad, you’ll easily understand why it matters so much and how to come to a good one.

So, start by thinking about what you can put in your title tag to encourage visitors to click through to your page. The success of your post or page depends so heavily on having a high click-through rate that it is not exaggerating to say that using an SEO plugin is inevitable. Actually, you’re probably already using Yoast SEO, and that’s exactly the plugin we’re going to use to set a proper title tag on your post or page. If you haven’t yet installed Yoast SEO, now is the time to do it. The installation of this plugin is no different from the installation of any other plugin, and if you need assistance, you can always explore our guide on installing WordPress plugins.

Yoast SEO Title Tag Editing Instructions

Yoast SEO should appear as a new toggleable section under your content editor on all pages and posts after you install it. You’re going to enter your special title tag in this brand-new Yoast SEO section. Input fields for editing your title tag will first appear when you click the “Edit snippet” button. If you want a custom title tag in WordPress, edit the first one you see, which will say “SEO title.”

As you can see, it is pre-filled with the following information: Title, Page, Separator, and Site title.

Yoast SEO Title Tag Editing Instructions

These are actually “snippet variables,” which means that if you leave them set to the default, they will output the page/post title, the page number (if there are multiple pages), a separator (such as “-” or “|”), and then your site title (which you can change by going to Settings > General).

You can now enter your custom title in this input field by completely deleting everything else from it if you so choose.

In most cases, it is advised that you leave the separator and site title at the end because they can help potential customers become familiar with your brand.
When finished, don’t forget to click Update to save your changes.

Quick Tips for Optimizing Title Tags for Search Engines

  • Put your target keywords in the titles.
  • Clearly and concisely describe the information on your page.
  • Do not reuse titles; they must be original!
  • Help readers understand what they will find on the page by using words like HOW, WHAT, WHY, and WHERE.
  • Encourage users to click by using words like BEST, REVIEW, ULTIMATE, UNIQUE and similar.
  • Make wise use of your brand or company name.
  • Remember that titles should be around 55–60 characters long.

In Conclusion

There are many small things you can do to increase your visibility, even though sometimes it may seem like a huge undertaking to improve the SEO of your website. Your click-through rates and SEO can be enhanced by using title tags, URLs, and meta descriptions. We provided you with all the essential knowledge for adding, changing, and taking maximum advantage of your title tags. Use it wisely, and good luck!

We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!


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