How to Rank Higher on Google – Top SEO Tips
With Google accounting for over 85% of the market share, it is no wonder that you should be concerned with how your website ranks, and how you can rank higher on Google. There is an old joke about there being nothing so invisible as the second page of Google results – and there is some truth to it. In this article, we will briefly outline some SEO tips you can and should immediately act on. Let’s get right down to it.
This basically means applying your keyword research very carefully. You can do it relatively quickly and reap the rewards – in fact, you should take SEO into account when formulating your content creation strategy. You should include your keyword as part of your posts’ titles and subheadings, as well as several times in the text of the post itself. Don’t overdo it, though – keyword stuffing will get you the opposite results, as it makes your website look untrustworthy.
In addition, longer articles tend to rank better. Ideally, an article will be longer than 1000 words, optimized to include your keyword in the article, subheadings, and text itself – while not overdoing it – and formulated to be readable by humans.
Another important part of your content creation strategy should be EAT: expertise, authority, and trust. How exactly these are measured and weighed is a proprietary secret. However, something can be inferred from the results of EAT SEO in practice.
Expertise boils down to who the authors of your articles are. If your authors are anonymous, chances are that your visitors will not be very interested in their opinions.
Authority is an indication of your brand’s recognition and your reputation as a website. The more links to your website, the better. The more authoritative these external links are, the better again.
Finally, trust means that you have demonstrated reliability and competence in your past articles. This is why longer articles are important – they are much more likely to be written by competent people. with useful information in mind.
LSI stands for latent semantic indexing. This means using words and phrases which often appear together in text. Include LSI research into your keyword research, implement the results, and Google will have an easier time determining the relevance of your article to the user’s search intent. This means covering several related topics in one article.
Statistical data is often the very thing Google will recommend to users, as it represents a simple answer to a search engine user’s question. You do have to mind your sources – or your research, if the data is your own – as unsubstantiated data will, over time, result in a loss of credibility.
A similar effect is achieved using bulleted or numbered lists.
Google has long been offering more than just links to websites. With video being easier to produce nowadays than ever before, a lot of businesses turn to video to augment their own credibility. Video is likely to keep your visitors engaged for a longer period of time, which Google factors in when determining your website’s authority. If your video is hosted on YouTube, it will be more likely to be offered up by Google to its users, too.
A great way of keeping the visitors engaged for longer times on your website is to generate a large number of internal links, preferably employing keyword research when determining anchor text. They also help Google index your website, as it follows links from one page to the other, making it easier for users to find it.
Technical SEO means ensuring that your website is designed with best practices in mind. This can be boiled down to switching to the HTTPS protocol, optimizing for user experience (which means content and speed), as well as taking into account mobile device users and implementing responsive design to accommodate them.
Wrapping It Up
There you have it, a short list of tips you can immediately act on and improve your chances of a great ranking on SERPs. If you have already implemented all of these techniques for ranking higher on Google – well done! Remember, SEO is its own profession. If you feel that your own work isn’t producing the result you want, don’t hesitate in hiring a professional.