5 Best Market Research Tools You Should Be Using
If you want to truly learn who your customers are and what they need, as well as to catch the attention of new ones, you need to venture into some market research. By performing this research, you will get some valuable data that will help you figure out exactly what your potential customers are into so that you can accommodate their specific requirements better. Moreover, you can use these insights to expand your outreach and ultimately, establish a positive reputation in your field. And you can do all these if you use the help of so-called market research tools. But the question is – how do you determine which tools are the best for your particular needs?
To help you get a good head start, we’ve decided to showcase a selection of some of the best market research tools available. Some of these tools offer more features than others or they offer a totally different set of data and insights, but it will be worth checking each one of them out. Without further ado, here they are:
Statista is an awesome market research tool that will allow you to get different insights and data across 170+ different industries. You just have to enter your query in the search field and you will be able to browse through many different statistics, studies, and various other reports related to your area of interest. This is especially useful for finding out more about specific industry trends, customer opinions and behavior, and other relevant market data. For example, if you were to type in “hotels in the US”, you can get a user forecast of the hotels market in the US for the past five years.
If you want, you can use Statista for free, or you can opt for one of their pricing plans for more advanced options (like the ability to get complete source information). The pricing starts at $39.
Answer the Public is a great free market research tool that allows you to learn about different search insights of your customers. After you enter a topic, brand, or product, you will get a list of different questions, prepositions, and comparisons all related to the term. For example, if you enter the keyword “coffee”, you will get a vast array of different coffee-related questions and topics people are curious about. Like “which coffee is good for weight loss”, “which coffee has the least caffeine”, “how coffee affects the body”, “coffee vs. tea caffeine”, and the list goes on.
This will help you learn directly what your audience is searching for. You can use this knowledge completely to your advantage and proceed to create content related to your audience’s particular interests so as to attract their attention.
BuzzSumo is a market research tool that focuses on content marketing and social-media-related insights. You can use its data to learn what type of content performs best and figure out what you can do to improve your own content game. All you have to do is enter a keyword or a domain, and BuzzSumo will let you know about its performance metrics. This includes data about the overall user engagement when it comes to a specific topic, total shares on networks like Facebook, Twitter, and Pinterest, a number of backlinks that can be found on a specific page, etc. This will help you understand the audience behavior better and even find some reputable influencers in your field along the way.
You can use BuzzSumo for free (and get 10 free searches a month and one year’s worth of data), or try out some of the available pricing plans (starting at $99 a month) for more advanced features.
If you are curious about what customers expect from a business and what to learn what their true opinions are, then Yelp is just the tool you need. It’s ideal for small businesses who want to analyze what kind of reputation their competition has. You can also learn more about the positive and negative aspects of their services – directly from the customers themselves. Then, you can use this information to your advantage and improve your own way of doing business.
Yelp has a huge library of all sorts of customer reviews. This includes reviews on restaurants, home and car services, beauty salons, gyms, clubs and bars, and more. You can also filter your results according to a specific location, category (i.e. shopping, nightlife, pets, etc.), job type, and so on.
Also, if you think that including Yelp reviews on your own WordPress site might be a good idea for your business, we do recommend that you check out these best tools for WordPress Yelp Reviews.
If you’re looking for trends, insights, and similar types of data, then you should consider using a tool called Think With Google. Think of it as a concoction of a few different market research tools and data that all can be found in one place to offer different insights, and even ideas and inspiration. This place also represents a comprehensive library that comes with different Google-based data. It also features informative videos, articles, infographics, and other types of content meant to provide you with an overview of the latest consumer trends, as well as specific insights and strategies that appear to be most relevant to your field.
You can also get access to different Google tools, like Google Trends, a tool that will allow you to analyze what is popular in search worldwide when it comes to specific topics and keywords. Also available is the tool called Find My Audience. This is a YouTube-based tool that helps you find specific channels an audience in your niche might be watching.
In Conclusion
Market research tools usually contain all sorts of insights and data that can help you learn not only how to grab the attention of the new audience, but also to improve the overall experience of the one you already have. So, no matter if you own a niche-specific blog, a small local business, or a huge corporation, we are certain you will find a tool on our list that will help improve the way you handle your business and its clients. From free business review libraries like Yelp to comprehensive freemium data and statistic tools like Statista, this small, but carefully chosen list has just about everything you may need. That being said, we do advise you to check out what each tool has to offer before you decide on the one most suitable for your business.
We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!
