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How to Choose the Best Marketing Tools If You’re Only Starting Your Business

How to Choose the Best Marketing Tools If You’re Only Starting Your Business

The digital age brings constant changes. To stay on top of the business game, you need to easily adapt and always try new approaches. Especially, if you’re at the start of your business road. Besides detailed business strategy, carefully planned marketing budget, and a good idea, you need marketing tools that will help you reach new customers and boost sales. Although choices are endless, finding the perfect fit for your business can sometimes be a challenge. For this reason, we asked Farasat Khan, Growth Marketer at IsItWP, to share the list of his favorite marketing tools that bring the results.

There are many different SEO tools on the market. What is your advice for choosing the best one?

Well, that is true. There are a lot of SEO suites fighting to be the go-to option for SEO specialists. Whichever tool you select, make sure the data is updated regularly and they provide API for multiple integrations.

In your opinion, what are must-have marketing tools if you’re a freelancer?

There are a few which I would suggest to any freelancer: Ahrefs (SEO + Marketing Suite), Grammarly (Online Writing Assistant), and Bonsai (Contract Creation and Invoicing Software).

Which marketing tools can help newcomers understand the marketing industry better?

Apparently, there are a lot of great tools for beginners to kick start their websites. But one everyone should have a look at is Marketing Course by Conversion XL. CXL not only provides in-depth marketing courses but also integrates CRO and Analytics training, which is pretty helpful for beginners and advanced users.

How important are tools in developing a marketing plan?

Tools are a lifesaver. With the right tools in place, you can devise a basic marketing plan, not in days but a handful of hours. Tools have the power to crunch data at a faster pace than a human can. But good data does not guarantee good decisions. It is important that you have the eye to extract the right data and make good decisions.

What is IsItWP’s criteria for choosing what products or services will be reviewed?

The criteria is pretty simple. For every category, we tend to create a showcase, we analyze its features and affordability. But we are more biased towards affordability since we are trying to help small businesses thrive against bigger businesses.

What is IsItWP’s criteria for choosing themes and plugins for best-of lists?

For every plugin or theme we include in our best-of lists, we make sure they are affordable, easy-to-use, have a good number of features and provides customer support in one way or the other.

What is the main goal of IsItWP?

IsItWP was built to help users find out the Content Management System a website is using. Since then it has extended to helping small businesses get a grasp of anything related to WordPress. The goal is not only to help them, but to empower them to start their side hustles.

Do you plan to add any new free tools in the near future?

It depends on the need of the hour. Recently we developed a tool “Headline Analyzer” since we thought there was a need for a tool that does not ask for sign up as others do. Currently, there is none in the pipeline, but there is always room for some good free tools.

What does your usual working day look like?

I am more of a night person, I tend to wake up late in the morning followed by workout routine. After this, I am off to my work, which I am doing remotely. I take breaks after every 4 working hours to relax. And I burn the midnight oil completing my work and spending time with my family.

What do you do for fun?

This may not sound fun to everybody but for fun, I read SEO case studies. I find them really helpful to relax my brain. On top of this, I play Counter Strike as an ESports, which is my passion for the past 10 years.

We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!


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