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Best SEO Tools for Better Ranking and Traffic

10 Best SEO Tools for Better Ranking and Traffic

Every digital marketing strategy is built around SEO. Today, when content is produced faster than ever, search engine optimization is more important than ever before. No matter what business niche you cover and what type of site you run, you need to optimize it for search engines to get visible. Only when a search engine notices your site, it has a chance to rank on Google. Thus, attract attention and grow traffic. For this reason, it’s not surprising many companies are investing large budgets into SEO. The quality of content, accurate articles that provide precious answers, and relevant keywords are just one aspect of SEO strategy that brings results. To get good results on Google, you need to be familiar with the best SEO tips. However, to transform your SEO rankings and website optimization, you will need a helping hand. This is where SEO tools enter the scene.

Why Use SEO Tools?

SEO tools will help you find and research keywords within minutes. This will save you time and energy. Moreover, these tools will analyze your site and provide useful reports on how you can tweak your strategy. On top of this, you can measure search optimization for different countries, regions, or languages. Many SEO tools allow you to manage more than one site, by providing you with accurate reports on every single site with one click. With all this in mind, it’s obvious why SEO tools should be on your list of must-have WordPress tools.

1. Ahrefs: SEO Keyword Tool


Ahrefs is one of the most popular and best-known SEO tools online. Since it covers every aspect of SEO, it’s the favorite tool of SEO experts. The tool highlights what parts of your website need improvements to rank better in search engines. Ahrefs will let you optimize your site, analyze your competitors, study what your customers are searching for, learn from your industry’s top-performing content or track your ranking progress. In other words, you can research your competitors’ backlinks and rankings, find winning keyword ideas from the industry-leading database or scan your site for SEO issues. You can, as well, monitor your ranking progress and research content ideas. Additionally, you can determine your competitor’s backlinks to use them as a starting point for your own brand.

2. Google Search Console

Google Search Console

The best part about Google Search Console is that it comes for free to everyone with a website. This amazing SEO tool allows you to monitor and report on your website’s presence on Google. However, you first need to verify your site so it can start indexing. Do this by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. All you need is a Google account and you are ready to go. Google Search Console is crucial for optimizing your website for better performance and position on Google. If you have a fresh website and you don’t know where to start with its optimization, this platform is an ideal option. Start by submitting web pages for search indexing. You can go one step further and use Google Analytics to analyze your site’s impressions, clicks, and position on Google Search. You will also be able to receive email alerts when Google identifies issues on your site. Just see which URLs are affected by these issues and tell Google when you’ve fixed them.

3. GSEMRush

SEMRush tool

SEMRush is one of the favorite SEO tools among the marketing community. With SEMRush you can easily check out your rankings and identify potential changes and new ranking opportunities. This tool will let you compare your site to competitors by comparing your domains. Also, you can analyze any domain’s backlink profile. Detailed reports will help you understand your site’s data, traffic, or competitors. Apart from this, you can monitor your rankings or find recommendations on how to improve your performance. Besides SEO features, this tool covers other aspects of digital marketing. You can upgrade your content marketing by finding the right topics, tracking brand mentions and content reach, and improving your content based on real-time metrics. Plus, you can improve your social media and marketing strategy by analyzing the performance of your posts and tracking competitor accounts.

4. KWFinder


Searching for long-tail keywords that bring results? Then KWFinder is one of the SEO tools you need to try. With the help of KWFinder will let you find the keywords you can easily rank for. Moreover, you can find out what works for your competitors. Just enter their domain or URL and KWFinder will show you the best keywords they rank for. This will give you insight into how your competitors build their SEO strategies. Apart from this, you will be able to find location-specific long-tail keywords you can choose from more than 50k locations. But this is not all – you can identify seasonal keywords and hot topics that will boost the organic traffic of your website.

5. Moz Pro

Moz Pro

Moz Pro is an amazing SEO tool if you want to rank for the right keywords for the right target audience. Its Keyword Explorer streamlines your workflow and improves how you discover and prioritize the best keywords to target in less time. Professional approach and long experience in the field result in the most comprehensive keyword tool out there to take the hassle, bad data, and repetitive busywork out of the process. On top of this, you can add, manage and create keyword lists in one place. You will be able to categorize, prioritize and compare keywords that will level up your content strategy. On the other hand, you can prioritize keywords by the metrics that matter. In other words, you can predict keyword performance based on Search Volume estimates with 95% accuracy.

6. Ubersuggest

Ubersuggest tool

Ubersuggest is a free keyword finder tool that helps you identify keywords and check out which option works the best. In case you want to find the right terms that will be used on your site or discover which of your competitor’s pages are ranking for popular organic keyword phrases, this tool is for you. With the help of Ubersuggest, you will be able to find head terms and long-tail phrases and explore hundreds of suggestions. Plus, you’ll also see volume, competition, and even seasonal trends for each keyword. Additionally, you can generate a list of keywords based on what is working for your competitors and based on what people are searching on Google.

7. Answer The Public

Answer The Public

Answer The Public is another free tool that can transform your SEO strategy. In a nutshell, this tool listens to autocomplete data from search engines and marks every phrase and question people are asking around your keyword. As a result, you will get reliable consumer insight you can use to write fresh, ultra-useful content. On top of this, you can get updates when people talk about your keyword in new ways. This will help you monitor trends and compare search behavior over time. Also, you will be able to discover hidden niches that can boost your organic search. Answer the public is the ideal tool for everyone who wants to plan a content calendar without writer’s block. As it saves time and energy, you will be able to easily find a topic that deserves your attention with ease.

8. SpyFu


SpyFu allows you to improve your SEO strategy by learning about your competitors and their keywords. Just insert the site’s domain and see every place they’ve shown up on Google. In other words, you will be able to discover how many organic keywords your competitors have, how many monthly clicks they get, who their competitors are, which Google ads campaigns they run, and more. For instance, you can explore competitor’s inbound links and use this info in your content planning. As a result, you will be able to adapt your content and SEO strategy so it brings results. On top of this, you will also be able to learn how to connect with the domains you analyzed. SpyFu allows you to find leads methods – social media, email, phone, and address – which is essential for potential collaborations.

9. Woorank


When we talk about top SEO tools, we have to mention Woorank, as it will let you track and report your marketing data. This tool is also great for discovering keywords that have been used by your competitors. If you want to find new keywords or understand how keywords perform over time, this tool can be a good choice. But Woorank is much more than a tool that identifies keywords. With it, you can identify duplicate content, security issues or downtime so you can create a strategy that will help you fix these issues.

10. Majestic


Majestic is one of the best marketing SEO tools according to experts. Like other tools on our list, it allows you to analyze your site, compare it to other sites or see all the backlinks you have. Also, you can search the keywords that will fit your content the best.

Let’s Wrap It Up

SEO tools can help you transform your site’s rankings and prepare for search engines without hiring SEO experts. All you need is a tool that will let you find the right keywords, analyze your backlinks and content opportunities and explore competitors and their SEO strategies. We hope our selection of SEO tools will inspire you to find the one that fits your needs perfectly.

We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!


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