15 Storybrand Website Examples to Check Out
Storytelling is the core of marketing. The right messaging not only grows sales but makes your brand recognizable. The tone of voice, wording, and writing style – everything matters. Whether you want to create a TV ad or generate more sales on your site, you should pay special attention to every single word you use. Generic, too pushy, or dull messages will only damage your brand or attract the wrong audience.
If you are ready to take the next step and do something good for your business, you should definitely try Donald Miller’s StoryBrand Framework. This framework tends to bring clarity and alignment to your marketing. Thus, it’s the ideal tool if you want to quickly and effectively develop clear brand messaging. To achieve this, you must treat your customer as the story hero and identify the problem this hero needs to get fixed.
In this article, we will take a closer look at the best storybrand website examples to help you get inspired. But before we dive into the topic, let’s remind you to always follow the best website strategy and design trends to stay ahead of the game.
ICUC
When we discuss the best storybrand website examples, we have to mention ICUC – the site that gathers social media management experts and provides tools to help you scale your team and engage with your audience 24/7.
Applying StoryBrand Framework allowed them to focus directly on the problem they can solve for their clients. Specifically, they will help them understand the logic behind TikTok and give the input for scaling the growth on this platform.
Divvy homes
If you want to move to a new home, all you have to hear is this “Rent your dream home while we help you save for a down payment. You can buy the home from us whenever you’re ready, or walk away and cash out your savings.” The site will walk you through the process and make everything simple. This is the reason Divvy homes‘ site deserves a place on our list of the best storybrand website examples.
Lovejoy numbers
Lovejoy & Numbers provides accounting & bookkeeping services. Everything about the messaging on this site is done right. What this company does is “finding the story on your spreadsheet and calming the chaos”. Say no more, we are in!
Made to impact
Made to impact really makes the impact with its strong messaging. They put the issue right there on its home page, before immediately showing how the business can solve that. Simple as that, yet so powerful!
UtahLights
The best things are simple, no matter which niche you cover. If you offer lighting products and solutions, you should have a look at UtahLights’ website. The creators of the design illuminated the problem that UtahLights’ customers were facing and how they were addressing it. In other words, if their outdoor space was dull and unoriginal, UtahLights will solve this by providing unique out-of-the-box solutions. Simple messaging and the invitation for collaboration with customers make the perfect formula for growing sales.
Shaquarrius calloway events
Shaquarrius Calloway Events nails the messaging right from the beginning. It uses an aspirational headline to propose a dream wedding to future brides. Furthermore, they use the element of potential ‘failure’ to remind brides that planning the perfect wedding is responsible yet very stressful. And you don’t want to be stressed out about your dream day, don’t you? Additionally, every section on this site serves its purpose to get you inspired to book the appointment right away.
TCHEMIS
The rights can truly transform your business. Many of the storybrand website examples prove this is true. TCHEM website is one of them.
They used clear and compelling words to describe what they do and what problems they solve. If you know nothing about their industry, you will still be aware of what they do, what they offer, and what makes them different from their competitors. Good job!
Cross fit hyannis
Cross fit is a very competitive niche. Thus, it’s hard to stand out and actually make a difference. However, with the StoryBrand Framework, anyone can do it right. CrossFit Hyannis invites you to join the community that’s going to help you reach your goals. The messaging is engaging and inspiring so you will be assured you have nothing to worry about. If you hesitate to start working out, after visiting this site, you will have a completely different opinion.
Mindful chef
Mindful Chef will help you “Get healthy. Save time. Reduce waste.” Besides big value proposition, you can check out examples of previous happy clients, check out videos, industry insider testimonials, and a value stack.
Indulge right
Are you a sweet tooth? Then Indulge Right will turn your sweet dreams into reality. Every detail about this site is carefully thought-out. Right from the beginning, you will be pulled into the magical world of these healthy sweets. Their caramel-drizzled header steals your attention with the message you can only agree to: “Indulge without Compromise.”
The real sweet lovers will be convinced right away to try these products. However, if you need a little bit more motivation, keep scrolling. We are sure that you won’t be able to resist after you read this amazing message: “Scrumptious foods for healthy living. Because great choices can still be sweet.” This line makes us believe that sweets can be healthy, which is all we have to hear before we get our hands on delicious products that are waiting for us.
With all this in mind, it’s obvious why Indulge Right holds a place on our list of the best storybrand website examples. So, if you follow this example combine eye-catching images with strong, but simple messaging.
Vonco medical
Vonco Medical hits the target with its messaging. Vonco does it right because they make it so easy for website visitors to understand what services they offer – equipment for athletic training, physical therapy, and medical purposes. They address that external problem (the right equipment for your clinic) clearly and then focus on the internal problem (it’s stressful to find the best option) to quickly put your mind at ease. This works wonderfully!
Catering by cutting edge
Cutting Edge Catering focuses on its customers. Take their messaging around weddings as an example. On the wedding page, they completely focused on the most important person at every wedding, the bride. “This is Your Day: We’ll Make Sure the Food is Perfect.” This message makes you feel cared for, relaxed, and ready to enjoy your day without zero stress. Good job!
Fin Ops
Our list of the best storybrand website examples won’t be complete without FinOps. On this site, you will get the “Relief from the headache of daily finance tasks” that will make you schedule the appointment right away. Clear, consistent messaging really makes the difference.
Coco Andeve
Coco Andadeve uses the hero section to its fullest. Here you can check out the best deals, new products, and discounts. Without too much philosophy and with a focus on benefits and special deals, this site delivers an amazing user experience.
Charity water
People have a poor attention span. Plus, they want to solve problems right away. That’s why Charity water nails its messaging. The problem is a water crisis. The issue is magnified with the use of a statistic for the hero statement – that 1 in 10 people lack access to clean water.
If you are ready to upgrade your messaging and focus on your customer’s needs, you should definitely try the storybrand framework. However, if you want to offer a stunning user experience, the whole site should be designed with attention to detail. With these themes, you can focus on your values, goals, and problem solving – everything else is been already taken care of.
Halstein – Business Consulting
Halstein is the solution for every website problem. Beautifully designed, this elegant theme is packed with numerous responsive layouts including 12 contemporary homepages, vast inner pages, endless portfolio templates, and many shop options. Customize the layouts as per your needs and spread your brand story like a pro.
WebOn – Landing Page WordPress Theme
WebOn is another contemporary theme that deserves your attention. Not only does it look great, but also it brings versatile features you can use to showcase your products and services. From portfolio and shop elements to outstanding homepages – this theme covers it all.
Areia – Portfolio and Agency Theme
Pursue your creative vision the way you imagine it with Areia. This theme is professional in every way, packed with tons of layouts, rich in features, and easy to use. Customize colors, fonts, and animation effects and tell your brand story like a real pro.
Let’s Sum Up
As you could see in this article, telling your brand story with a focus on customers and their needs is essential for growing sales and building reputation. The storybrand website examples we’ve previously discussed have one thing in common: exceptional messaging. So, if you want to go one extra mile and offer your customers an amazing user experience, try brandstory framework and wait for the results.
We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!