5 Engaging Ideas To Take Your WordPress Business To The Next Level
Now more than ever, it’s important for businesses to connect with customers to establish trust and develop relationships. But to really see a difference you need to get creative and think outside the box to drive a connection with your target audience. These five engaging ideas will help take your WordPress business to the next level:
When you’re looking to take your WordPress business to the next level you’ll be thinking about ways to connect with a huge audience – the more people the better. But most businesses in their early days will owe a lot of the growth to a small group of people – loyal customers and vocal advocates. People that they’ve connected with, established a relationship, and have become their biggest supporters.
It’s always important to remember repeat business is key to a successful business so you need to focus on those early customers or followers. Use customer personas to understand and define your target audience so that you can tailor your marketing strategy to reach people that are going to really connect with your business.
Once you’ve found a base of loyal followers they are much more likely to champion your business to their friends and family. Word of mouth recommendations will be invaluable to you as you grow your business.
Email is one of the best ways to connect with visitors to your site, customers, and followers. With an effective email strategy in place, you can build up a relationship with readers, convert visitors into paying customers and ensure first time buyers become lifelong customers.
However, it’s not as simple as putting together a quick sales pitch and sending it off to someone’s inbox. To start with you need to build up your email list – set up an email popup (a good example is OptinMonster) to catch people’s addresses when they visit your site.
Use an email marketing tool, that allows you to segment your email list and create professional, branded email templates to ensure everything you send is consistent. One of the best choices for WordPress compatible email marketing software is Hubspot.
Segmenting your email marketing is going to be essential for taking your WordPress business to the next level. It allows you to send tailored content that’s more relevant and engaging for the recipient. How you segment your list will depend on your business but the basic categories are usually:
- Existing customers
- Newsletter or blog subscribers
- Leads (signed up for an account, nearly checked out, or signed up for company updates and offers).
You can then send them more targeted emails to encourage your customers to make another order by sharing new products, updates, and promotions, or to share your best content with newsletter subscribers. For your leads, you can share a mix of sales, promotions, and useful blog content to try and convert them into customers.
You can even segment your lists further based on data like their location, interests, or previous purchases to send them highly targeted emails.
Your website doesn’t need to just look great and work perfectly, it needs to be full of engaging content. You can use your content to establish and define your brand identity, convey your purpose and value, and convince people to choose your business.
Your blog is a great opportunity to connect with your target audience and establish a relationship. But this won’t happen overnight, especially if you start a blog and only publish a few posts each year. You need to regularly publish relevant, useful content that answers your audience’s problem teaches or explains something, or provides some sort of value to them.
And everything from your blog posts to your homepage, product descriptions, or FAQs page needs include high-quality content that’s SEO optimized. Ensuring that each page or blog post on your website is optimized for search will extend your reach to connect with your target audience.
Start by doing some keyword research to work out which are the most relevant, high traffic keywords that are relevant to your WordPress business – are you appearing near the top of search engine results pages for them? If not then you need to look at improving your content.
Ensure the keyword you’re targeting for each page or blog post is used everywhere: page title, meta description, URL, subheadings, and within the content a few times. But it’s important to avoid stuffing in your keywords unnaturally. Content also needs to be clear, well written, and broken up with subheadings, images, or videos to keep readers interested.
The main key to ranking well is matching the searcher intent. Google wants to provide people with the most relevant page that answers what they were looking for. You need to consider and understand what someone is looking for when they visit your page and focus on ranking for those keywords and search queries.
Once you’ve improved your search ranking and start to see an increase in traffic it’s important that you have a way of converting visitors or capturing their details.
Consider using a mailing list pop up on your blog posts or chatbot software to engage visitors. Crisp is one example of a chatbot platform that can interact with visitors any time of day and have personalized conversations to qualify and convert leads. Further to this, it feels human, adding a personable depth to your strategy that is genuinely engaging into the bargain.
Producing consistent and engaging content is key to increasing traffic to your site and taking your WordPress business to the next level.
Social media is a powerful tool that many businesses either neglect or don’t use as much as they should, but it provides you access to a huge, engaged audience. To take your WordPress business to the next level, focus on growing your social media presence so that you can increase awareness and drive more traffic to your website.
Choose two or three social media platforms to focus on – which ones you choose will depend on your industry, but most businesses should at least have a Facebook page. Come up with a plan for your content, and ensure that it aligns with your brand guidelines. One of the biggest mistakes a business can make with their social media is not coordinating it with the rest of their brand. Your social media posts should also include images and videos, as well as written content.
Use a social media scheduling tool to share regular posts, and set aside time each day to engage with your followers, others in your industry, and your target audience. If you have the budget, consider running some paid advertising campaigns on social media to boost your reach.
Facebook advertising is often a good choice for small businesses because it has the most extensive reach with a wide range of people using it, and you can create highly targeted ads based on demographics, interests, and behaviors.
Used to its full potential, social media is going to help you connect with a lot more people, grow an engaged audience, and be a key part of taking your business to the next level.
If you’re running a WordPress business then it’s probably almost entirely online, but this doesn’t mean you can’t connect with your customers offline. Offline events are a great way to get people engaging with and talking about your business, online.
You could host a pop-up store, a ticketed event, product launch, talk, or master class; anything that’s going to promote your business but also connect with your audience. You can then invite your loyal customers, influencers, or even run competitions on social media for the chance to attend.
It’s important that any offline event coordinates seamlessly with your WordPress business. You’ll need to promote and share the event using email marketing and post regularly on social media to build up interest. And if you’re running a store then you’d need to look at a Point of Sale system as well to ensure that your sales and stock levels are synced with your online store.
Running a successful offline event will ensure that attendees talk about it and share their experience online – spreading awareness of your business.
These are just some of the ways in which you can take your WordPress business to the next level, but the main focus has to be on building connections with your target audience and providing them with valuable, tailored marketing.
We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!