The Ultimate Checklist for Your WordPress DJ Theme
No musician can survive without a proper web presentation these days. This is particularly true for DJs, who rely a great deal on their online presence. A website, a Mixcloud profile, perhaps a page on Resident Advisor…not to mention social media. Still, the official website is the “home” of a DJ, a place that encompasses all other online places and provides a singular insight into what a DJ is all about, where you can see him spin, buy his music, and so on.
WordPress is a terrific platform for DJs, electronic musicians, club promoters and artists in general. It allows them to showcase their music, their fresh mixes, to promote gigs and get in touch with their fanbase. Still, not all WordPress themes are equally suitable for this purpose. There are some things that a theme should have in order to work in the absolute favor of a DJ and his quest to stardom, and in this article we’re going to go through some of them.
Homepage – The Essential Info
The homepage is where all visitors navigate when they need information or music from a DJ. As Internet users, we are used to getting to the homepage first and then starting from there. Therefore, the good homepage for a DJ or an electronic musician should, above all, be informative.
Let’s take, for example, David Guetta’s official website. The moment you land on it, all the relevant information is there, in places where we’d expect them to be. The links to his latest releases are clearly marked and basically unmissable. Clicking on them takes us to each of the releases’ pages, with detailed information and, of course, links to where we can purchase them. The most popular DJ in the world made sure nothing on his website is ever more than two clicks away. But he did so with the help of an amazing, comprehensive and robust theme for DJs and artists, the Mixtape.
Thanks to this theme, Guetta was able to place links to his music in the center of attention, without seeming pushy or cheap. Just a quick scroll down the homepage we find clearly displayed tour dates with links for purchasing tickets, and further down there are blog posts containing all the news the celebrated DJ decides to share with the world.
Music and Mixes
It’s always a good idea to allow your visitors to listen to your mixes directly on your website. Of course, those who are truly interested in hearing them won’t mind making a quick trip to Mixcloud or SoundCloud or wherever you have uploaded your music. Still, it’s always a nice touch to have these embedded in your website, so visitors can listen to your music while browsing your pages.
The restless Steve Aoki, for instance, has a WordPress website on which the mixes and tracks are embedded directly to the site, in the middle of the homepage, using a SoundCloud widget shortcode. It’s dead simple, yet so effective.
Other artists may opt to place their music in a separate page, linked in the header. This is a good solution too, especially for those who want to avoid overstuffing their homepage with too much content.
In addition to embedding Mixcloud, SoundCloud or YouTube, which are the most popular services for hosting music, you can also use the WordPress native media upload functionality. This simple solution allows you to add single tracks or to create playlists, similarly to image galleries.
Photos and Videos
Visual identity is almost as important for a DJ as his or her music is. Club culture is all about the vibe and you, as a DJ, have to make sure yours is clear to everyone. Therefore, you need a lot of good promo photos and, of course, videos, both official and live ones. People want to see what you look like, what your aesthetic is and what they can expect from your live acts.
Again, you can opt to display these somewhere on your homepage, perhaps by embedding a cool photo/video gallery with sliders and effects, or you can dedicate a separate page for this purpose. The charming Miss Kittin, for example, has a section of her homepage called Kittin TV, where you can find embedded YouTube videos.
Naturally, when you’re a DJ, your fans want to know all about you – where you grew up, where you went to school, when was your first gig, which odd jobs did you do prior to becoming a DJ, and so on. For that, you need a good Bio page. Again, it can be a separate page, or it can be part of your homepage. Some DJs opt for one-page websites, but in most cases, Bio has a dedicated page, just like other vital sections.
The legendary Armin Van Buuren has a terrific bio page, with a really flattering close-up picture of him, some well-written biographic content and a section with all the awards and milestones on the side.
The whole point here is to make your biographic information clear, presented in a way that will entice readers to go through it all, instead of just skimming. A good WordPress theme for DJs should offer different design and graphics options for this, so that you can decide what works the best for you.
Shows and Events
Another important thing that your visitors will be checking right after they arrive at your website is when’s your next gig. You need to display your tour dates, live show dates and events very clearly. This is essential information that simply must not be missed.
We have to make the example of David Guetta’s page again for this one since we really like the way the theme displays events. Everything is just so clear. Event dates and venue locations are clear and there is a link for purchasing tickets right there in plain sight. Even if you’re selling tickets through a third party ticket service, which you probably are, your visitors are going to appreciate a clear and quick link.
Many DJs and producers have their own merch they, naturally, want to sell. What better way than to do it through your website? With WordPress, you can easily set up and run a successful online store. You just need to make sure your theme is optimized for e-commerce. It should be WooCommerce-compatible and the Store page should have neat and functional design. A good example of such a page is Nicole Moudaber’s website, which has a very cool looking online store. It is clean, easy to use and completely in tune with the rest of the website, and with Moudaber’s esthetics in general.
Contact and Booking
It goes without saying that your WordPress theme for DJs should help you get in touch with your fans in a single click. In most cases, DJs opt for a separate contact page, although, again, the contact form can also be placed at the bottom of your homepage. Anything goes, as long as it is clearly marked and visible.
Your contact form should be short and not too demanding. Users hate it when they have to put too much information in there. Of course, you need to protect yourself from bots and spammers, so make sure to use a contact form with reCAPTCHA and an integrated spam filter.
The Grammy-nominated New York Dj Denny Tenaglia has a terrific WordPress website with a very good example of what a proper contact page should look like. You’ll notice some quick links to the right of the contact page – this is a very nice touch since it allows users to quickly navigate to other important locations on your site without getting annoyed.
Booking info is another essential part of a DJs official website. As a DJ, your goal is to perform as much as you can, right? So make sure to display your booking info in a clear manner.
Finally, let’s not forget about the social. Your fans most likely have at least one social network account and you want to make sure they follow you on there. You can add social widgets, feeds or simple buttons. The choice is yours, as long as your site visitors have an easy time accessing your social profiles.
Markus Schultz did an excellent job in that department. He decided to place the social buttons right there at the header, where you simply cannot miss them. All of his social network profiles are a click away, whether you want to follow him on Facebook and Twitter, check out his music on Spotify, YouTube or SoundCloud, or check out his Instagram pics and stories.
Being a DJ is a constant struggle. You struggle to reach an audience, to keep them engaged, to entertain them, to keep them coming for more. Obviously, your music, your remixes and live acts are your most important instrument and yes, you should focus all your attention there. Your website, on the other hand, should be your best ally and your strongest aide. To make this happen, you need a WordPress theme that works in your favor.
We have listed here some of the things you should include in your checklist when looking for the ideal WordPress theme for your DJ website. Consider them as the essentials, things that your site simply cannot do without. From there, go and add whatever else you want, fix your site to match your style, go crazy. The point is, whatever you decide to do, your WordPress theme should allow you flexibility and freedom of choice to display your content exactly the way you want it.