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How to Create a New Google Analytics Account

So you created your website. Now that it’s up and running, all you need are visitors. The more the merrier, and you need to keep them coming back for more content. What if we told you there’s a great way to keep track of all the relevant information about your visitor base? And we don’t mean just intuition or guesswork. This can prove to be of the utmost importance to your website’s visitor retention. Your website needs Google Analytics installed.

This article will cover some basics about Google Analytics. We’ll also provide a step-by-step guide on how to install Google Analytics code in your WordPress website. Note that this article will deal with installing Google Analytics without using any plugins. You can also read our article where we explain in detail how to achieve the same thing using some of the most popular and easy to use Google Analytics plugins available.

Introduction

You may ask yourself why is Google Analytics so important, what’s all the fuss about? Truth be told, there’s a huge reason you’ll notice Google Analytics listed across the web as one of the essential tools for establishing yourself as a key player in the modern global marketplace. The Internet keeps evolving and growing, and so must everyone relying upon it. This includes both service providers, consumers, and everyone in between. Every kind of data you can get regarding the online habits of your focus audience is paramount. That’s precisely where Google Analytics comes into the picture.

To put it simply, Google Analytics is a website tracking service. This means that you will gain a clear insight into some pretty key pieces of information when it comes to your site’s stats. This includes the amount of traffic your website receives, where the said traffic comes from, how exactly visitors interact with your site once they do arrive, among other things. You will be able to see the number of individual visitors your website had, the number of views for each specific page, how much a person stayed on your site and even where exactly your visitors came from (e.g. directly, from another website, from a Google Ad, Facebook, etc.) and what type of device they were using. All this is crucial for growing your audience and making those all-important tweaks that can help reach your goals.

Creating a New Google Analytics Account

Now that we’ve cleared some things out, let’s get to the meat-and-potatoes. First off, you’ll need a Google Analytics account. Let’s assume you don’t have one; so here’s how to go about making one in a few steps:

1. Since Google Analytics requires having a Google account, you should first create one by clicking here. In case you already have a Google account, simply move on to the next step.

google-mail

2. If you have your account set up, you should sign up for Google Analytics using your Gmail account.

new google analytics account

3. On the next screen, you can choose between  ‘website’ and ‘mobile app’. You should select the first option. Next, fill in your account name. Note that this will become a designated Google Analytics profile name for this website. Then input your website name, the URL, country and the time zone. After you have filled all the info in, you should click the ‘Get Tracking ID’ button. This takes you to Google Analytics terms and service, to which you should agree in order to proceed.

google analytics account

4. You will now have your Google Analytics tracking code. You’ll want to hang on to this since this bit of code is how you’ll be able to track your stats and effectively connect your WordPress site to Google Analytics.

google analytics tracking id

Once you’re done with this, you’re almost good to go. All that’s left is a small matter of connecting your website to Google Analytics.

To link your WordPress site to Google Analytics, you should simply use the tracking code you previously obtained.

google analytics

We hope that you found this article to be helpful. If you liked it, please feel free to check out some of these articles as well!

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