Creating Landing Pages in WordPress Using a Plugin
Lead capture page, landing page, static page, lander, destination page – although there are many different names for it, this type of a page has a single purpose. A landing page is a gateway for anyone visiting your site, the first thing a visitor sees. It should adequately represent what you and your business stand for in a comprehensive yet impactful manner. This page turns a casual visitor into a lead ready for converting. As such it can make or break your site’s overall chances of getting noticed. The good news is there are some really great WordPress landing page designs you can turn to. On the other hand, you can create your landing page easily using a plugin. We’ll focus this article on showing you how to create landing pages in WordPress using a plugin.
Creating Landing Pages Using a Plugin
There are several ways you can create a landing page. You can use a page builder plugin, or with a manually built custom landing page template. However, in this article we’ll focus on the more straightforward ways of creating a landing page, which is via a plugin.
The first step is to install and activate a landing page plugin. In this tutorial, we’ll be using the WordPress Landing Pages plugin.
After completing the installation and activation of the plugin, you’ll notice a couple of additions to your admin area menu. Namely, you’ll now have a Marketing button, and two new menu items – Landing Pages being one of them.
In order to add a new landing page, navigate to Landing Pages and click Add New.
This will take you to a screen with all available templates shown. You can always download additional landing page templates from the Inbound Now website.
Pick the template you wish to use by clicking the Select button underneath it. This will take you to the next step, where you should type in the name of the landing page and click Create Landing Page.
You can now use an editor where you can modify your content with ease. The editor is split into different sections. There’s a specific section for the main headline, top bar, logo, footer and so on. You can also set a background color for the entire page, or upload a background image. There are also custom CSS and JS fields in case you need those.
By clicking on the Marketing button, you’ll be able to build a button of your own or add a preexisting one.
Once you finished adding your content, hit the Publish button. You can now preview your brand new landing page. Naturally, if needed you can still customize the page to your heart’s content. Additionally, you can click the Launch Visual Editor feature.
This will lend you a unique perspective on the page building. The feature gives you a split screen view with editing options on the left and a live version of your landing page on the right side. All the changes you make in the editor happen in real time on the right side of the screen. That way, you’ll have a firmer and more immediate grasp on the entire page creation process.
Regardless of the type of business you’re in, a landing page should represent the true identity of your business venture. It reflects the overall image you wish to send with your site. Now you can create a landing page all by yourself. Moreover, the process is not as demanding as it may seem at first. Hopefully you found this article on creating landing pages in WordPress using a plugin useful.