How To Change WordPress Title and Tagline
When you first install your WordPress site, it will most likely have a temporary title and tagline, which is required in order to complete the installation. Naturally, you want to get rid of that useless generics and add your own WordPress title and tagline.
Or, you may have been running a website with a certain title and tagline for years but now you want to refresh it, rebrand it or simply shake things up a bit by changing the first things your visitors see and notice about your site.
Whatever the reason, you’ll be glad to hear that changing the WordPress title and tagline is super-easy and something that will only take up a tiny little bit of your time. What’s even better – these steps are the same for classic, Gutenberg and Elementor editor.
Your WordPress title is the name of your site. People use your website title to identify your brand and search online for it. It is the website title that decides about the first impression that customers will get off your site. So, think thoroughly about what you want your visitors to remember your site by, cause your title is the first thing they will get to know about you. Knowing what the goal of your site is, makes it a lot easier to come up with an appropriate and effective website title.
A WordPress tagline is a short statement similar to an advertising slogan that complements the site title and tells more precisely what your site is about. It is a short description of your entire site. Some people even choose to have the same title and tagline. Usually, it is placed right below your website title. The more creative your title and tagline are the bigger are your chances of getting noticed by the desired audience. Your WordPress tagline should convey your brand message in a few, carefully chosen words.
1. Login into your website
Go to the Appearance > Customize.
In order to change your website’s title and tagline, you need to log into your website’s admin. Once you’re in there, navigate down to Appearance and click on Customize.
2. Click on Site Identity
From there, click on Site Identity tab at the top of the menu.
3. Change the name of the website
You can delete the old website name in the Site Title field and add a new one. Click on Update when you’re done.
4. Change the tagline
The process is the same for changing the tagline. The Tagline field is located just below the Site Title field. Delete the old tagline, type in the new one and press Update to complete the process.
That wasn’t difficult at all, was it? Now that you know how easy it is to change your WordPress title and tagline in Classic Editor or Gutenberg, all you need to do is to come up with the new ones that will revamp your site and your brand and make it stand out among millions of others.
Website title and tagline are the first things a person notices when they visit your website. It instantly tells what your site is about. They describe and, in a way shape your site’s key message and are a preview of the content that is available at your site. That alone says a lot of how important these two elements are. But, that’s not nearly all. Your title and tagline are your key branding elements that can play a huge role in your overall marketing strategy. So, besides thinking about how well they match your site’s goal, you should also think how effective they are as a marketing element. Lastly, but not less important, your WordPress title and tagline are noticed by search engines, which makes them an important SEO factor.