How to Create a WooCommerce Grouped Product in WordPress
WooCommerce is one of the most popular eCommerce tools. If you’re not sure how to set up an online store, WooCommerce will help you do it with zero effort.
Thanks to numerous practical features, everyone can install WooCommerce plugin, add products to your website or create tags and categories. For those more skilled in coding, there is also an option for WooCommerce code editing. But what can be really useful for both customers and sellers is organizing products in groups.
In this tutorial, we will cover everything you need to know about WooCommerce grouped products. These are the topics:
Grouped products are one of the many great options that WooCommerce integrates in its core. Basically, this is a feature that allows you to showcase similar, related products on a single page but still sell them separately. Your visitors will appreciate this a lot as it will enable them to find and purchase the products from a range (or several ranges) on one page only. It may take you some time to set up a grouped product, but you should keep in mind the fact that, by displaying different variations of a product or items that are alike on the same page, you can actually invite your visitors to make additional purchases.
Let’s now see how it works in practice. For instance, a certain dress and a bag from your online store make a perfect fashion combination.
Every experienced seller knows that creating wardrobe combinations not only inspire consumers to consider specific pieces, but also grow sales.
The principle behind grouped products in WooCommerce is simple. Basically, it allows you to purchase more than one product on a single product page (a dress and bag we previously mentioned).
The single products will be shown on a shop page as usual. On the same shop page a grouped product will be shown independently of single products.
Our step-by-step guide is easy to follow and it will teach you just how to create a WooCommerce grouped product in WordPress. Assuming, of course, you have already successfully installed the WooCommerce plugin to your WordPress site.
The first step in crafting a WooCommerce grouped product is creating a single product for every product from a group. A single product can be any product type (simple product type, virtual product type, downloadable product type, etc.). What is crucial is to input its price, characteristics such as weight, dimensions and everything else that’s specific for that product. As we’ve already said, you can show the single products on your website and some of them can be grouped. The single products that will be grouped are created as any other product in your shop.
In a nutshell, to create a grouped product, we need to group single products. You’ve already created a single product in the previous step. The product we will now create will be a parent product for every single product we will later add to this group.
To start creating a grouped product, go to your user dashboard. From the menu select Products > Add New, as you do for all other product types.
The first thing you should do is enter a title for the grouped product. You can do that by typing in the chosen name in the designated box.
Scroll down a bit and from the Product data dropdown select Grouped product.
When you choose a grouped product type, the tabs for settings you have at your disposal will change. In other words, compared to the default, simple product, a grouped product has less options.
For a Grouped product you can put a description, set featured and gallery images, add tags and categories for your grouped product, just as you would for a single product.
Be careful when you’re inputting this information since they should be added to the product group, not to the one product from that group. What is also essential here is the Linked Products tab, where we will set child products for our parent group.
In the Group products field start typing the name of the product you want to be part of a group and select it from the list. You can add as many products as you wish. But be careful, you don’t want too many products in your group because it can be confusing for your customers.
Once you have added all the products you wanted, drag and drop them to rearrange them and to modify the way you want them to appear in the group.
Of course, as for other types of products, here you can add upsell products in one click.
After you are done with reordering the products, press Publish button and check out the product page live.
As you can see in our example, we added two products to the group – the bag and the dress named Retrina. Pay attention to how the price is written.
In our example, the price range goes from 30$ to 140$, which suggests that the prices of child products in this group go from 30$ (minimum) to 140$ (maximum). The product group doesn’t have the precise price – it’s always the range. Besides each product from the group is its price. Also, the name of each product is the link that leads to the child product. This is great considering that in the grouped product you can’t see the details such as weight and dimensions – buyers can click on the click on the product name and go to the single product page where all the important info can be found.
Let’s Wrap It Up
WooCommerce is versatile and feature-rich, so it’s not surprising people use it for any type of online store. As we showed in this article, you can easily create a grouped product in WooCommerce which can uplift not only your user experience but sales as well. Also, don’t forget to install plugins that will prevent WooCommerce cart abandonment in the future. Try it yourself and let us know about the results!