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How to Start an Online Store in Detailed Guide

How to Start an Online Store in 2021 (Detailed Guide)

If you need an online shop and you don’t know where to start, you’ve come to the right place! This detailed guide will help you understand why WordPress and WooCommerce are great choices and how to start an online store without a bit of code knowledge. As experienced users of WordPress, we can confidently say that this platform allows you to create whatever you imagine for your website.

We have divided the guide into sections so that you can jump to those that interest you without having to read every bit of this article.

New to WordPress – Understand the Basics

Creating an Online Store Website – First Steps

The First Settings You Should Check Out

Add Your Products and Set Up Your Shop

New to WordPress – Understand the Basics

You’ve heard about WordPress, it’s clear to you that it is a powerful platform but you’ve never really delved into it before and you’re confused by the terms that often come up about it. Let’s start by clarifying the situation because when you understand how WordPress works, it will be much easier for you to understand everything else related to it.

WordPress

If you absolutely do not know what WordPress is and you are trying to find information on the Internet, what you will most often run into is:

  • WordPress is one of the most popular content management systems
  • WordPress is a free, open-source website creation platform
  • WordPress is one of the easiest and most popular ways to create a website
  • WordPress is software designed for everyone.

All of this is true but what is more important to understand is what WordPress can do for you. In case you have never had any contact with WordPress or you are simply unfamiliar with this field, the above information most likely means nothing to you.

Simply put, WordPress is actually a tool that helps you create the site you want. WordPress has its own admin panel, the part where you as the author (or anyone working on creating the site) adjusts how things will actually look. What you get with your settings is a live site.

The admin panel is very easy to use. The best way to learn WordPress is to explore and peek into the options yourself. Here is one example of the simplicity of WordPress. Adding a logo is done in a specific place, it specifies exactly what you need to add and you have a number of options available.

Logo example

Generally for all the things you want to add to your WordPress site, there is a place where it is added. There are a number of options available that allow you to add a variety of different elements to your site. You can also find a vast array of articles for beginners on the Internet, where you can learn how to add certain functionalities and features to WordPress. Our blog is a great place to start and you will surely find a lot of your questions about WordPress answered here, so stay tuned.

Now, it is safe to conclude that WordPress is a tool that is accessible and understandable to everyone and allows you to create any type of website.

WordPress Theme

To understand what a WordPress theme actually is, think of it as a skin for your website. The theme is like a design framework for your website, that not only defines how the website will look like but also adds certain features and functionalities to it. Every theme author strives to make his theme unique through its design and options and creates the theme according to its main purpose which can be anything from a Vcard site to corporate business and everything in between. That is why there are so many themes on the market, free and premium.

When WordPress is installed the default WordPress theme is activated but that does not mean you have to use it. You can use any, and it is important that you know how to choose the right WordPress theme for you. For example, it is a good idea to start by defining the functionalities you need, and then to narrow the search to themes that include those specific functionalities.

Take a look at an illustrated example of what a theme is. Below you can see an image of a product page:

Product example

And in the second image you can see how the same product page looks like but with a different WordPress theme:

Product example different theme

The difference is obvious, in terms of style these pages are completely different. Again, it is not only the style that makes the themes different from each other, but also the functionalities. For example, one theme offers a variety of product lists, the other does not. One offers the possibility of displaying related products on the product page, the other does not…

WordPress Plugin

WordPress plugins are add-ons that enhance the functionality of a theme. Let’s take for example that you like a theme that does not have an option for setting a calendar on a page, and you really need it. In that case, what you can do to use this theme is to add a plugin that offers calendar functionality. Plugins complement the basic functions of the theme. There is almost no site that uses only a theme without plugins. That is the point of WordPress, everything can be achieved and obtained, either just by using a theme or by using add-ons. Plugins can also be free and premium and both can be great, it all depends on what you need.

WordPress Page Builder

This is one more term that can confuse beginners. A page builder is a plugin or component of a theme that lets you structure and design pages with minimal effort and time. For you, this is the way you put content on the pages so it is wise to choose a page builder that is easiest for you to understand. The default WordPress builder is Gutenberg but the most commonly used today is Elementor. Both are free and offer a large number of both free and premium plugins that serve to increase the number of options. The WPBakery page builder is also used very often.

If you want to know more about the page builders and all the advantages each of them comes with, read our detailed article on drag and drop page builders.

Creating an Online Store Website – First Steps

Now get ready to make some magic! We’re taking you through every step of the way to creating your online store. You will see that the procedure is simple and that you can do it all entirely by yourself.

Register a Domain Name

This is one more term that can confuse beginners. A page builder is a plugin or component of a theme that lets you structure and design pages with minimal effort and time. For you, this is the way you put content on the pages so it is wise to choose a page builder that is easiest for you to understand. The default WordPress builder is Gutenberg but the most commonly used today is Elementor. Both are free and offer a large number of both free and premium plugins that serve to increase the number of options. The WPBakery page builder is also used very often.

If you want to know more about the page builders and all the advantages each of them comes with, read our detailed article on drag and drop page builders.

Choose the Right Hosting

Just like you can’t make your house anywhere you like but you need to buy the land on which you’re going to build it, you need to buy hosting for your website. Web hosting is a service that allows you to put a website on the internet. Web hosting service providers give you all the technologies that you need for your website to be available and visible on the Internet. Servers are special computers that host and store a large number of websites and users find your website simply by entering your domain name or whole address into the browser. Some web hosting providers offer a domain name along with the hosting and some even offer WordPress installation for you, which is very convenient especially for beginners. In case they don’t offer domain names, you can always buy it on your own, and hosting companies are usually willing to help you purchase one.

If you are looking for a hosting provider, take a look at our comprehensive list of hosting service providers, it will help you make the right choice much easier.

Get a SSL Certificate

You have probably noticed that some websites’ addresses contain HTTPS. Those kinds of websites are considered safe as they use the SSL certificate. SSL stands for Secure Sockets Layers and is actually a protocol for encrypting internet traffic and verifying server identity. Their role is to secure information exchange and provide certificate information. They are a kind of a guarantee for the user about the identity of the website they are communicating with. The majority of modern web browsers nowadays allow users to click on the SSL icon shown in the address bar to check certification, identification, and similar relevant info about a website.

Install WordPress on Your Website

There are two ways for installing WordPress and each one is very simple. Before trying anything else, check if your hosting provider offers WordPress installation. As we mentioned, this is not a rare case nowadays since WordPress is extremely popular.

The other way to install WordPress is to do it by yourself, manually. Keep in mind that WordPress is meant for literally everyone so there is no chance that you will not be able to do it by yourself. The process is simple and straightforward and takes about 5 minutes of your time. We will briefly describe each step for you and for more detailed instruction, see the video below that explains all the steps:

  1. The first thing you need to do is to download and unzip the WordPress package.
  2. Then simply create a database for WordPress on your web server, and a MySQL user with all privileges for accessing and modifying it.
  3. Now choose the desired location on your web server and upload the WordPress files.
  4. And the last step is to run the WP installation script by approaching the URL in a web browser. This should be the URL of the place where you uploaded the WordPress files

Install WordPress Theme

There are two ways you can install a WordPress theme. An easier way is definitely from your WordPress Dashboard.

Install WordPress theme from WordPress

Go to Appearance > Themes. To add a theme click Add New. From here you can add a theme that is on the WordPress.org theme’s directory but also one that you bought on some other trusted site. You just enter the theme’s name or if you forgot the name you can use the Feature Filter to find it. Then you select the desired theme and hover over it and the Install button will show up. Click on it, and when the installation is done just click the Activate link and you are ready to go. You can now preview your site.

What’s important to take into account when choosing a theme is to check whether it is compatible with the WooCommerce plugin, i.e. whether the theme authors can claim that everything will work well. This is a general rule with plugins, you should always check that they won’t interfere with the theme in any negative way. Fortunately, WooCommerce is such a widely popular plugin that it is not a challenge at all to find a perfectly suitable theme. But, it is never too easy to choose the perfect theme as you also have to take into account some other considerations like features, functionalities, etc. A versatile list of quality e-commerce themes can be a huge time saver in these situations.

Install WooCommerce Plugin

WooCommerce is a powerful, free eCommerce plugin trusted by more than five million websites that enables you to create an online store without any previous technical knowledge. With WooCommerce you can launch your business and sell literally anything from physical products to webinars, services, and everything in between. It comes with plenty of useful functionalities that allow you to adequately configure all the important aspects of online store management – you can choose between a variety of payment and shipment options, create appealing storefronts, and much more. We have had the chance to use it more than once and it never failed us.

Although it is basically a free plugin, many additional functionalities that you may find convenient to use are not free. You should also know that many WordPress themes come with WooCommerce integrated and that the authors of those themes often add some specific functionalities to it that match the overall theme’s purpose. So, if you are looking for an eCommerce theme, this is something you may want to take into account.

As for the installation, WooCommerce is easy to install. We will not deal with detailed instructions on how to do it here, but you can read our WooCommerce installation tutorial if you need more support. For the purpose of this article we will just quickly go through basic steps.

The first step is to add the WooCommerce plugin from the plugin directory:

Installl Woocomerce for shop website

Then after the plugin is installed and activated, the wizard shows up where you can enter some basic information like store address, shipping options, and similar. It works in a perfectly intuitive manner so you will soon notice how wizard makes everything easy to set up.

Store Setup WooCommerce

The First Settings You Should Check Out

Although at the beginning a wizard is available to guide you through the various processes in creating a site, it is easiest to follow the suggested order and explore the possibilities. We will take you through the whole procedure step-by-step. You will learn how you can do it by yourself, and where to find reliable information for everything you need.

WordPress Settings

As we said, for everything you want to display on the site there is a certain place where it is set up. It is important to adjust some things at the beginning, but that does not mean that you will not be able to change them later.

On the dashboard, you will notice the Settings option within which there are certain further settings.

WP general settings

At the very beginning, two settings are important to us: General and Permalinks.

General Settings is the first place to visit. The site title and tagline are entered here first of all. To find out more info about the title and tagline, read our detailed tutorial.

Site title and tagline settings

Here you will also enter the URL of your site and the email of the site administrator. Set up Site Language here as well. The default language is English but if you select some other the WordPress will be automatically “translated”, ie all options, and everything will now be in your chosen language. If you want your site to use another language and you want to follow our tutorial for making shops, you can change the language later. You can enter all the planned content in some other language and alphabet, depending on your needs. General options include setting the time and date format and timezone so you can take the opportunity to set it right away.

The permalinks settings are where you adjust the permalink structure. Permalink is essentially a digital address of your content. In other words, a permalink is a valid URL of your content, a permanent link that your visitors use to find a certain page or post on your website.

Read all about the permalinks in our detailed tutorial.

We will not go through the other settings now because they are not necessary at the beginning, and as we know we can always go back and make some additional adjustments.

WooCommerce Settings

Since we are building a store with WooCommerce, it is a good idea to go through some of its settings after the installation.

The first thing that is important to differentiate is that all the functionalities for adding products, managing orders, determining shipping, and tracking of goods are set within the plugin and all the related settings are grouped and available on the dashboard.

WooCommerce on Dashboard

All the other settings are for WordPress and the theme (eg creating home and other pages, creating menus and navigation, creating footers…). WooCommerce is a plugin that exclusively serves the purpose of making a shop and it cannot be used alone. WordPress, WordPress theme, and WooCommerce plugin together form one entity.

Later we will talk in detail about everything WooCommerce related, at the beginning, it is only important to go through the general settings of WooCommerce.

First WooCommerce settings

Let’s go through all the basic settings.

General WooCommerce Settings

The General tab is where you enter all the basic data about your company like address, zip code, city, etc. It is best to enter this data right at the beginning. Aside from the data about the company, this is where you also enter currency that will be used for payments and choose whether the price will contain decimals or not.

The Product settings are where you adjust how they are displayed, including inventory and image sizes, and downloadable product settings.

The Shipping tab is where you can select which countries you can sell and ship your goods to.

In the Currency options, you choose the currency, and how prices are displayed on the frontend.

How to Add Your Products and Set Up Your Shop

We will give you very detailed instructions on how to start an online store with WooCommerce.

WooCommerce Default Pages

The default Woocomerrce pages are essential for any online store. These pages cover the necessary steps that any customer needs to take to buy any product in any store. They include the Shop page, Cart page, Check out page, and My Account Page. The Shop page links to the shopping page of your online store that displays all the products that you have in your shop often with some additional elements, like a sidebar for example, that are characteristic of the WordPress theme that you are using. This is where the visitor can see your product portfolio. The Cart page directs the customer to the content of his cart. When a customer finishes adding products into his cart, he will click on the Checkout page where he finds the info about the different shipping and payment options. My Account page contains individual customer information related to their account as well as details about his previous orders.

The default pages show up automatically after you install the plugin. You don’t create them by yourself from scratch but you do need to set them in the Woocommerce options so that you know exactly what they refer to and what kind of data they contain. To set them follow this path WooCommerce > Settings and in the Products and Advanced tabs.

For more detailed info about the WooCommerce pages read our article on WooCommerce essentials.

Sett default WP Pages

Adding Different Product Types to Your Online Store

First of all, these are the pages that, in addition to the default WooCommerce pages, actually make up the heart of the shop. These pages show products with all their essential details and of course contain the add to cart button. Most often, in addition to information about a specific product, they also feature related products and depending on the theme, a sidebar that greatly facilitates navigation through the site.

Simple products

A simple product is the most commonly used type of product that you can find in almost every online shop. It is a unique, physical product that requires delivery/shipping to customers. This type of product does not allow you to select color, material, sizes, and similar attributes. For more information about this product, type read our guide on WooCommerce simple products.

Simple products type in WooCommerce

Grouped products

WooCommerce has a great feature that allows you to show similar products on a single page, and sell them separately. It is very convenient as it allows customers to compare these similar and related products without having to open a new page for each one of them. To read more about this interesting feature read our WooCommerce grouped products guide.

Grouped products type in WooCommerce

Virtual products

Virtual products are non-tangible items like digital books, music, videos, services memberships, courses, and similar. WordPress themes for example are virtual products as well as plugins software and more. To find out more about this type of product read more in our guide on WooCommerce virtual products.

Virtual products type in WooCommerce

Downloadable products

Downloadable products are usually virtual products that you can obtain through download. These are usually e-books, music, video games, etc. Products can be both virtual and downloadable, but not all virtual products are downloadable. To learn more read our guide about WooCommerce Downloadable products.

Downloadable products type in WooCommerce

External or Affiliate products

External or Affiliate products can be any type of product that the customers can see on your site and purchase on another. Those are actually third party products that will be shipped and sent by the producer, not by you. To find out about all the advantages that come with this product type read our guide on affiliate products.

External or Affiliate products type in WooCommerce

Variable products

Variable product type is simply a product that can have many variations, the so-called attributes in WooCommerce. These variations can be color, size, material, or similar. For example, if you are buying a shirt online, you can usually choose its color and size. For more details read our article about WooCommerce variable products.

Variable products type in WooCommerce

The process of adding any type of WooCommerce product to your online store is very simple.

You start by clicking on the Products > Add New option.

Add New Product option WooCommerce

Then you select the product type and WooCommerce itself is set in such a way that each type has the fields needed to describe that type of product. There’s no room for philosophy here, you will easily understand and use all the available product settings.

Choose Product type

How to Find Product ID in WooCommerce

If you think that managing products in an online store is a complicated and time-consuming procedure, we have great news. Every product in a store has a unique ID that makes it a lot easier to handle and manage it.

The product ID is useful for many different reasons. We need it whenever we want to customize a WooCommerce product or a shop page, create an add to cart link, customize checkout, etc.

Since the WooCommerce product is treated as a WordPress custom post type, the product ID is derived from the default WordPress post ID.

Now that you understand why we need product IDs and how useful they are, let’s see how you can easily find the ID of any type of product in your WooCommerce store.

The ID for simple, virtual, downloadable, external/affiliate, and the grouped product is found in the same way. Simply go to the page where all products are Products > All Products.

Find Product ID on product page

When you hover over the product, the ID will be displayed either on or below the product.

Also, you can see the ID when you go to the product page.

Find Product ID on product page

The procedure is the same for variable products. But, in this case, every variation will have a unique ID.

You will find the ID of every variation when you go on the product page, in the variation tab.

Product ID for variation product type

The same goes for product categories and WooCommerce tags.

Adding WooCommerce Product Tags and Categories

The point of categories generally is to serve as filters, to group together all the related products in one place. For example, the category of dresses will contain all kinds of dresses in your shop and so on. Their purpose is to provide a better user experience to your customers. Tags have a similar purpose but they work in a slightly different way. For example, a tag can be leather and the search will show all the products from all categories that are made of or contain leather.

Categories and tags are very important when setting up an online store as they enable you to organize your store better and provide a better user experience to your customer.

To find out how to create them, read our tutorial on adding product tags and categories.

WooCommerce Categiries and Tags

If you are a more visual type, you can also learn all about the product tags and categories in this video:

Manage WooCommerce Product Attributes

WooCommerce attributes are all those information that are not essential but are important as they give more detailed info about the product in question. They can describe physical features of the product like size, model, color; some technical info about the product (for example how it is stored, or when it is available). They are very important for your customer’s shopping experience.

You assign attributes for each product separately and you have to create it and add value to it by yourself. In the picture below you can see where the attributes are added:

Add product attributes

As we mention, they are used to provide additional information about the product.

WooCommerce Attributes

Attributes are also necessary when it comes to variable products.

Variable product example

Attributes allow efficient filtering and a better store experience for your customers.

Filter products by attributes

To find out more about how to add and use attributes for maximum benefit, read our comprehensive tutorial about adding WooCommerce attributes.

WooCommerce Shipping

Shipping is a very important step in an online shopping experience. No matter how great your store is, or how good your products are, it is a huge turn off for your customers if the shipping doesn’t function properly. Bearing that in mind, it is necessary to display all the information related to shipping transparently and as precisely as possible. Customers always want to know how much it will cost them to get the products they bought on your website. Since shipping can also play a huge part in a user’s decision to buy the product or not, it is also a good idea to have a detailed description of the whole shipping procedure displayed on a dedicated page so that the user can understand it.

WooCommerce includes some general options for shipping settings and in case you want to have more refined options, there are plenty of plugins that can help you set a variety of additional details about shipping.

When it comes to default options, those include: 

  • Shipping Zones & Methods
  • Shipping Classes

Before making any further adjustments, first we need to take a look at the general shipping options. To do this go to WooCommerce > Settings > General tab. Here we find the first adjustments related to defining our sales.

WoCommerce general shipping settings

Selling location (s) – allows us to choose which countries we want to allow to shop on our site. We can sell to all countries or we can exclude and disable some countries here. Also, we can only select some countries to which we want to sell.

Shipping location (s) – we choose where we want to ship to. As with selling locations, here we can choose countries but also disable shipping and all shipping-related functionality.

Default Customer Address – this is where you choose the location you assume your users are in to enable tax and shipping calculations before they enter the address. If you choose a shop base address the system will assume your users share the same location as your shop. Geolocate address allows the verification of the user’s current address and calculates taxes accordingly. The Geolocate with page caching support does the same as the above options but uses Ajax to find geolocation. The No Address option obviously gives no location and no calculations can be done until some other option is selected.

Once we have defined everything well, we can move on to further adjustment. For example, we have entered the following here:

WoCommerce general shipping settings example

That means we want to sell to the UK and the US, and that we only do shipping for these countries accordingly. It is of course recommendable to adjust these settings at the very beginning.

Shipping Zones

Once we have set in the general options to whom we sell and to whom we ship, it is time to set the shipping zones. They serve us to determine as precisely as possible how shipping is charged for certain countries or locations to which we deliver some goods. In our case we chose the UK and US as the places where we sell and ship. Depending on our location, the location from which we actually ship the goods, it depends on how much shipping will cost for the UK and US. It is clear that for remote places shipping price will be higher than for those near us for delivery. That is why the zones are used to determine the price of the shipping for certain territories more accurately.

In our case, we want to define the UK and the US as two zones in which shipping will be charged in a certain way.

Go to WooCommerce > Settings > Shipping tab and find the Add shipping zone button.

WooCommerce Add Shipping Zone

We give the zone a name, it can be what we want, there are no rules. Zone Regions – we choose something from the general settings. That is, we have set the UK in the general settings and here we refine the settings further, i.e. we can also define zones for certain cities or regions within the UK itself (or any of your chosen locations). We can define multiple zones for the UK – we create a new zone for each different shipping method. A great example is if the delivery is done for only one city – a common example when delivering food – then we can divide the city into zones and charge for delivery in relation to the zone.

Record when this is selected.

Create shipping zone

And we actually add the shipping method.

Add shipping method

Once we have entered the desired method we can edit it and set the options.

Edit shipping method

There are 3 different shipping methods:

  • Flat rate – when we create a zone we can determine a fixed shipping price
  • Free Shipping – we can determine the criteria according to which shipping is free (for coupons, certain order amounts, for certain classes)
  • Local pickup – the customer can come and pick up the shipment at a specific location.
WooCommerce Shipping methods

Flat Rate

When we talk about the Flat rate method for a zone, we have the title we enter and it is on the cart page. Tax status can be Taxable (This option specifies that the flat rate shipping for that particular zone is taxable Taxes include Sales tax, Value Added Taxes etc. which can be set in the Tax tab under WooCommerce > Settings) and None (This option specifies that the Shipping costs will not include taxes). And Cost where we enter the shipping price to order.

Flate Rate Settings

If we have selected this way of shipping and determined that the price per order is $ 20, this is how this setting will look like on the cart page:

Flat rate

However, the simply entered price ($ 20) as we said refers to the whole purchase order, regardless of whether it contains one, ten or many more products. There is a way to set that price in a little more detail. We will show you some of the ways, and if you need more details or a different solution, don’t hesitate to write to us, we will surely find a solution.

[qty] – allows us to base shipping calculations on the quantity of products in the order.

Thus 20 * [qty] will mean that the shipping price is 20* item number.

This is the example from the above but the charging is set per item:

Flat rate per item

[cost] – calculates shipping based on order subtotal. The Subtotal * assigned amount is calculated, ie $ 20 * [cost] in our case:

Flat rate per total cost

[cost] * .10 – shipping is 10% of the total value of the order.

Flat rate percent of total cost

Free Shipping

Free Shipping Method

If you choose free shipping, these are the options you have to choose from:

  • The N/A option signifies that no condition or criteria is required for Free shipping.
  • A valid free shipping coupon is a handy option when you have a special offer as it denotes that only customers that have a coupon for free shipping can enjoy this service for free. This type of coupons are usually a part of marketing strategy and provided by WooCommerce store owners.
  • A minimum order amount option implies that when a customer meets the criteria of a minimum order amount he automatically avails of the free shipping. For example, you can set the minimum order amount of 200$ which means that whenever a customer reaches this amount he gets his purchase shipped for free.
  • A minimum order amount OR a coupon – this option is a combination of the previous two. Logically, it means that a customer needs to meet either the criteria of a minimum order amount or to have a free coupon to avail of free shipping.
  • A minimum order amount AND a coupon option is another variation of the previous couple of options that allows you to condition the free shipping both with a minimum order amount as well as a free coupon. For example, a customer needs to spend at least 200$ and to have a free coupon to avail of the free shipping.

Below you can take a look at one example where free shipping is granted for all the customer who spend a minimum amount of 100$ on purchase:

Free shipping example

Live preview:

Free shipping example live

Local Pickup

As we have already mentioned before, the customer also has the option to pick up the order himself at a selected location. If necessary, this service can also be charged and the settings are the same as for flat rate, so take a look at the text above for more details.

Local pickup

Shipping Classes

Depending on the type of products you sell, you may need a more detailed setting than those provided in the shipping zones. Let’s take a clothes store for example – imagine you are a dress designer and you have your own online shop. As for your goods, they will be more or less the same dimensions and you can easily determine the shipping cost. But what if your online store offers home products, like spoons, chairs, beds etc… This means that the dimensions of the goods that you sell and ship vary greatly and logically you want the shipping to be charged in line with these differences. Since we said that shipping zones link shipping to a location, we also need shipping classes for products with special features that are shipped (whether large, fragile…). To define more shipping details you will need to use shipping classes.

In Conclusion

As you can see, WooCommerce and WordPress can be your greatest allies in setting up an online business, store, or what have you. They are powerful enough to support your creativity in plenty of ways, and we are sure that with the right choice of a WordPress theme, plugins, add-ons, and extensions you can make wonders for your business. So, stay tuned and keep reading our articles about WooCommerce to know the latest developments in the field!

We hope this article was helpful. If you liked it, feel free to check out some of these articles as well!

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